Starting from the June report, the Czech Voter analysis is available also in English. This move will make it easier to use Czech Voter studies for those who may be limited by presenting all the analyses in Czech only. Jan Herzmann commented: “Foreign analysts as well as diplomats show more interest in the Czech political […]

In the end of February we presented the services of Herzmann company in a meeting of entrepreneurs and managers, held in Aquapalace Hotel Čestlice. The participants were interested both in the Czech voter project which appeals mainly to the political sphere, but also our consulting activities. The first real effect of the meeting is our […]

On February 16, 2016 we had the pleasure to present results of a special survey covering financial experts to the auditorium of Forecasting Dinner 2016. In close cooperation with Donath Business and Media, we provided data on assessment of the economic situation, expectations and opinions on Russian and Chinese investments in the Czech Republic. The […]

In 2016, Herzmann s.r.o. starts offering tailor-made market research implementation courses. The program aims at any type of companies incl. SMEs as well as institutions and non-profit organizations. The course covers marketing information systems in companies and institutions, market research targets, applicability of different research methods, management of the market research project process and research […]

It seems highly probable that the 2016 regional election will be attended only by those who are already decided to vote. In all regions, there is a strong tendency to support local political bodies. Even if majority likely voters aim at voting for national parties and movements, the local entities could gain over one third […]

Herzmann become a consultant to the Adveri agency developing and merchandising the mobile marketing application HappyFeed. The application supports creation and functioning of mobile communication based communities and replaces club cards. It offers a platform for one-to-one marketing and supports also consumer competitions.

In close cooperation with influencer.cz we included the analysis of social networks communication into the Czech voter monthly studies. This enables us to provide a more comprehensive information on the status and changes of political opinions of the Czech society.

More than a year, Herzmann s.r.o. supported the market entry of VIGO Investments in the Czech insurance market and revitalization of the DIRECT pojišťovna brand. The project arrived on target as you can see at www.direct.cz .