
Do you need advice? Do you need to know? We can help you in many respects.
We have got a lot of experience in marketing and marketing communication. We are familiar with political marketing and clever crisis communication. We are acquainted with re-structuring, process optimization as well as sales activities setting. Try us out. You will be happy to come back.
Jan Herzmann
Czech Voter – 10 years
The June study crowns the tenth year of the Czech Voter project started in July 2013. For our clients from political, business and media spheres we prepared 120 regular monthly studies, nearly 40 quarterly summaries and many special papers dealing with different types of elections as well as exceptional phenomena such as Covid-19 pandemic or […]
Continue reading→Interview for Lidové noviny
In an interview for Lidové noviny a lidovky.cz I talked about relation of the Czech public and the Czech government and about the the general political opinin in the country – see Vláda vytvořila očekávání, pak ale přišlo zklamání, míní sociolog Herzmann. Co mají společné Macron a Fiala? | Domov | Lidovky.cz
Continue reading→30 years of the Factum brand
Sharp 30 years ago, the first form of polling agency Factum was founded. Since that time and under changing brand names, this agency participates in the development of market and opinion research in our country. Nowadays, it is well known as ppm factum research, one of the branches of ppm factum group formed in 2009. […]
Continue reading→Presentation to business community
Recently, there are more and more private enterprises interested in the Czech Voter analyses. To promote our project to business community, Jan Herzmann presented our company to members and guest of the Aquapalace VIP Club headed by Pavel Sehnal.
Continue reading→Czechs and Advertising
In the past, it was my honor to participate in Jitka Vysekalova´s project Czechs and Advertising. As to mee, I am dealing with completely different topics, but the project goes on in cooperation with the research agency ppm factum research. Those interested are invited to learn more at Češi a reklama – výsledky výzkumu 2022 […]
Continue reading→Trend model for the Parliamentary Election
In the beginning of 2021, we doubted about our ability to provide any trend analysis for the parliamentary election 2021. A huge number of available polls made it possible to prepare a trend election model, even it is not based on comparisons with previous election results. According to our latest analysis, five subjects tend to […]
Continue reading→Czech Voter project enters the nineth season
We started the nineth season of the Czech Voter project. In June, we provided our clients with two aggregate studies, one dealing with political opinions and the other specialized in analysis of opinion, attitudes and behavior related to the Covid-19 epidemy. These comprehensive papers are available for purchase to any interested bodies – the same […]
Continue reading→We offer new services
During the Covid crisis, we learned that many SMEs lack information and support in the field of dealing financial subsidies. That is why we started a new pillar of services, namely financial consulting and accounting for SME. Anybody who is interested can get more information on request.
Continue reading→Trend analysis not available
In the beginning of 2019, we provided a highly informative trend analysis for the EP election in the Czech Republic. The same approach was successfully implemented in 2020 to analyze trends defining the regional election. Our aim was to publish a trend analysis also for the 2021 parliamentary election but unfortunately, we are not able […]
Continue reading→The third coronavirus study
In the end of October, we published the third study dealing with the reflection of the coronavirus epidemy in the Czech public opinion and social networks. Based on many partial findings we concluded that the society paid the second wave of the Covid-19 epidemy much less attention and showed substantially less fear compared to the […]
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