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In 2016, Herzmann s.r.o. starts offering tailor-made market research implementation courses. The program aims at any type of companies incl. SMEs as well as institutions and non-profit organizations. The course covers marketing information systems in companies and institutions, market research targets, applicability of different research methods, management of the market research project process and research […]Continue reading
It seems highly probable that the 2016 regional election will be attended only by those who are already decided to vote. In all regions, there is a strong tendency to support local political bodies. Even if majority likely voters aim at voting for national parties and movements, the local entities could gain over one third […]Continue reading
Herzmann become a consultant to the Adveri agency developing and merchandising the mobile marketing application HappyFeed. The application supports creation and functioning of mobile communication based communities and replaces club cards. It offers a platform for one-to-one marketing and supports also consumer competitions.Continue reading
In close cooperation with influencer.cz we included the analysis of social networks communication into the Czech voter monthly studies. This enables us to provide a more comprehensive information on the status and changes of political opinions of the Czech society.Continue reading
More than a year, Herzmann s.r.o. supported the market entry of VIGO Investments in the Czech insurance market and revitalization of the DIRECT pojišťovna brand. The project arrived on target as you can see at www.direct.cz .Continue reading
In a PR klub seminar, Jan Herzmann gave a key-note lecture on opinion polling implementation in political PR. More information is available at www.prklub.cz . Průzkumy v politickém PRContinue reading
Majority of the interviewed experts feel that the CNB did not support economic growth when it intervened against the koruna in 2013. They are highly critical when assessing the ability of the government to implement anti-corruption measures. The government was also criticized as to the new VAT setting which is, in the opinion of the […]Continue reading
At the Annual Meeting of the Association for establishing and maintenance of greenery, held on February 5, Jan Herzmann published results of a detailed study on perspectives of this industry and further activities of the Association. This is the first study dealing with this interesting and perspective area which will remain one of the focuses […]Continue reading
By the January issue, The Czech voter study opens the third year of its publishing. In addition to the usual comparative analysis of election models of different polling agencies, the January issue extensively describes results of polls dealing with attitudes toward Islamism and security situation. The February issue will deal with results on the pension […]Continue reading
After nearly a full year of preparations, VIGO Group finalized its first major acquisition in the insurance segment and entered the Czech market as an important private investor. From a Slovenian insurance group Triglav, VIGO has bought 100 % of shares in its Czech branch Triglav pojišťovna a.s. Preparation for this transaction and its communication […]Continue reading