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In the past, the Herzmann team helped to develop the project Czechs and the advertisement, organized by the Czech Marketing Association. In 2017, the results of this project showed declining numbers of people who show positive perception of the advertisement. The percentage of those who say they do not need any advertisement or literary hate […]Continue reading
The consulting support of the mobile communication project HappyFeed goes on. In 2016, we spent a lot of time assisting the development of analytical tools integrated in the HappyFeed system, present activities are much more networking oriented. HappyFeed starts be used by more demanding clients and communities and we are proud to facilitate this process.Continue reading
So that our clients can use the September issue of the Czech Voter for the final regional and Senate election campaign, this study will be distributed already on September 28 in the evening. For technical reasons, the October issue will be slightly delayed. We expect the distribution on November 3. We apologize for any inconvenience.Continue reading
Starting from the June report, the Czech Voter analysis is available also in English. This move will make it easier to use Czech Voter studies for those who may be limited by presenting all the analyses in Czech only. Jan Herzmann commented: “Foreign analysts as well as diplomats show more interest in the Czech political […]Continue reading
In the end of February we presented the services of Herzmann company in a meeting of entrepreneurs and managers, held in Aquapalace Hotel Čestlice. The participants were interested both in the Czech voter project which appeals mainly to the political sphere, but also our consulting activities. The first real effect of the meeting is our […]Continue reading
On February 16, 2016 we had the pleasure to present results of a special survey covering financial experts to the auditorium of Forecasting Dinner 2016. In close cooperation with Donath Business and Media, we provided data on assessment of the economic situation, expectations and opinions on Russian and Chinese investments in the Czech Republic. The […]Continue reading
In 2016, Herzmann s.r.o. starts offering tailor-made market research implementation courses. The program aims at any type of companies incl. SMEs as well as institutions and non-profit organizations. The course covers marketing information systems in companies and institutions, market research targets, applicability of different research methods, management of the market research project process and research […]Continue reading
It seems highly probable that the 2016 regional election will be attended only by those who are already decided to vote. In all regions, there is a strong tendency to support local political bodies. Even if majority likely voters aim at voting for national parties and movements, the local entities could gain over one third […]Continue reading
Herzmann become a consultant to the Adveri agency developing and merchandising the mobile marketing application HappyFeed. The application supports creation and functioning of mobile communication based communities and replaces club cards. It offers a platform for one-to-one marketing and supports also consumer competitions.Continue reading
In close cooperation with influencer.cz we included the analysis of social networks communication into the Czech voter monthly studies. This enables us to provide a more comprehensive information on the status and changes of political opinions of the Czech society.Continue reading